Airevilo Corp

Here is another example of SEO Spam:

Dear Website Owner,

65% of people searching the Internet will never find your web site unless you’re ranked on first page of Google, MSN, or Yahoo. If I help you obtain as much as 4 times more WEB traffic to your online business by promoting you to the first page of the search engines would you be interested?

Our company is on the first page when you search on Google for our primary search term “SEO Company.” We would like to do the same for your web site so you can come up for your main keywords as well? All of our processes use the most ethical “white hat” Search Engine Optimization techniques that will not get your website banned or penalized.

This special SEO program includes:
• No upfront fees
• A month-to-month program
• More traffic guaranteed

Please reply to my email and I would be happy to send you a proposal.
______________________________________________________________________
Sincerely,
Deepak LN

501 VERDUGO WAY
WESTLAKE VILLAGE , CA
91362 – USA
______________________________________________________________________
Simply reply with opt out if not interested to hear from us.

That last line is something to warn you about as well. DON’T reply to any spam! That only lets them know it is a good address to send spam to, they won’t remove you, but add you instead and probably add you to the list they sell.

Like the last post about these scams, always do some research. Chances you are reading this because you searched for this company and hopefully you will find your answers before you lose money.

Like most of you we also receive the spam from companies trying to promote their services scams. Here is an example of one such email we have been seeing lately:

I can put your site at the top of a search engines listings. This is no joke and I can show proven results from all our past clients. If this is something you might be interested in, send me a reply with the web addresses you want to promote and the best way to contact you with some options.

Thanks in advance,

Jason Fitzpatrick
Vertical Listings Optimization
3636 Gateway Center
San Diego, CA 92101

As expected the company doesn’t seem to exist at all and the location pulled up nothing related. My bet is that they sucker a payment from the unsuspecting website owner and that is the last they here. So, be careful. Rule of thumb, if you get an email from someone you don’t know (spam) treat it that way. Dump it in the trash.

Not only can you get ripped off from sites who spam by email, there are also companies who spam by phone. Sure, they might actually do something, but usually you will find their services lacking in this area. Even larger companies like YP.com who will say they are partners with Google will not follow through and leave your wallet empty.

Best to always research whoever you are talking to. Never let them sell you on the first call, especially if they say that you have to take their special offer now or it will be their normally outrageous price if you don’t commit with their sales person at that time. This sales practice seems to be top priority with those who don’t have something to back up what they say.

Write back with your personal experiences.

Like many of you we receive the spam emails stating how our site does not rank well in the search engines and how their company can get you top placement. The funniest thing about these SEO spammers is how they find your site in, of all places, on search engines. Typically these emails will state how 75% of businesses like yours don’t rank for their search terms, etc.. The percentage will vary per email as if it is just computer generated.

What really gets me is that they will con people into their services. Most likely the payer will not recieve any benefit from their little con game. So be careful when choosing a “SEO expert” to work on your site.  If this company actually does anything, most likely it will be by means that Google will ban for either now or in the future. Just think – these companies are spamming you to get your business, do you think they care how they treat you when they get your money?

If an SEO company is good at what they do, you should be able to search for a title from their own website on Google and find them at least in the top 10 pages and if they are really good, the top 10 results. SEO companies are all trying to rank using their skills for certain terms related to SEO. Of all areas of search these could be considered the most competitive.

Buyer beware – do your research, ask for some sample results and make sure they give you search terms that get searched for.

Webmaster – retsambeW

Seeing that www.webmasterstimulus.org has climbed quite quickly in the serps had me questioning if Google can recognize a variation of the word even if it was completely backwards?

Maybe Google recognized the association between the words because of the sites that the words are mentioned on? Most of the sites with “sulumits retsambew” also have “webmaster stimulus” in them, such as this blog discussing the SEO contest.  To see what might come up on a search I tried “snru noitamerc” which is “cremation urns” backwards. I used quotes after getting what looked like another language and one site came up. That site was elgoog – which is Google spelled backwards! That test failed with flying bruises, since the whole page was reversed along with the title, etc…

Sulumits – stimuluS

Retsambew – webmasteR

By adding these words within the same content, will the big G start to put the two together? When you search for “retsambew” will Google recommend “webmaster”? I am betting it will soon enough. Will semantic search add those variations to the results? Don’t get me started on the semantic search business now………

Just making a quick post and update on the top 10 of the sulumits retsambew contest results on Google.com.

Continuing at #1 is:

Sulumits Retsambew is entry by Evil Science for NetBuilders seo contest.

Followed at #2 by a newer page/site:

SULUMITS RETSAMBEW – All About SEO Contest And Updated SEO Strategies

This new player added “no” to the keywords to create a keyword domain. Google gives so much weight to keyword rich domain name s.

Keep watching for other updates.

It hasn’t even been one full day and Google shows 69 results for Sulumits Retsambew. It cracks me up to see the junk sites that are involved. They may rank, but those sites are the ones you hate getting on. Filled with blinking banners and pop-ups (ha ha – blocked!) I think of the amateur builders from the 90’s.

Those attempting to rank for “sulumits retsambew” without using popular social media sites are not as highly listed as those who are. Mike Dammann used digg to get a head start, but was taken over by the .org site showing that Google still gives more weight to the domain name having the keywords in it. Mike’s site Firetown is showing #9 right now for this Sulumits Retsambew page.

 The .net owner thought he could get creative and claim that it is his name on a comment sent to this blog. I am guessing he wanted a link and try to stir up link bait by controversy. It might have worked if he applied for a name change…

Of course these domain name were taken very quickly:

www.sulumitsretsambew.com
www.sulumitsretsambew.net
www.sulumitsretsambew.org
www.sulumitsretsambew.biz

If you are still interested in joining the contest get over to www.netbuilders.org (see previous post for more info.)

What is sulumits retsambew?

It is for an SEO contest brought on by www.NetBuilders.org (a new, but good webmaster forum.) The two made up words are actually just “webmaster stimulus” spelled backwards.  The rules for this SEO contest can be found here sulumits retsambew 

If you want to test out your skills in SEO head on over to NetBuilders.org and read more about it and get your website or pages ready to compete. The prizes are decent and the contest ends August 15th.

As you can see the keywords are not recognized English words so the competition will be amongst those competing. I would recommend anyone in SEO to at least experiment with this competition. Try a page only with outbound related links, try a site with just the title tags and description with one inbound link with the keywords as the anchor text. Maybe just make a page and get only directory links pointing to it to see the value those links may have. So even if you are not “competing” use this for a learning activity.

Maybe to keep track of the players I will post the sites on this blog that are competing and the top 3 of the week. See what works fast and what works long term.

So get your sulumits retsambew now! Or should I say get your webmaster stimulus now? Well, either way the first place winner (on Google) will get $1000 from NetBuilders.org!

Search engine optimization covers two major areas – On-page and off-page. Off-page optimization can also be covered in search engine marketing.

On page optimization encompasses the page items that would give the search engines the information needed to determine what the page is about. This is were you need to figure out the keyword or phrase that will be targeted for the page. Remember, each page can and should be optimized for different keyword phrases, so don’t try to make your homepage fit every keyword  phrase you are trying to rank for.

The major on-page items are meta-tags such as title and description and content tags such as headers (h1,h2,..), font options such as strong or bold, keyword placement and density. Important items such as on page anchor text for related pages or sites give the page strength or authority.

Off-page optimization can be everything from proper incoming anchor text and links, articles, press-releases, forum links, directory listings, social media sites, auction sites, and more. These items are not always under your control and are not all equal.

If you are brand new to SEO, here are some basics to start out with. If you implement the items on this list to  your website, it will make your site more search engine friendly. This list covers on-page optimization only and is just the beginning. Keep in mind every page of your site needs to be optimized for a keyword or phrase separately.

1. Title of your page – Use the keyword or keyword phrase* as the title in most cases. This phrase should also be on the page within the content to match the title.  You will find this in your html as the Title tags: <title>Basic SEO Lesson</title>

2. Description tag – Some search engines ignore this, but you will still find some read it or use it within SERPS*.  The description should be a short  <meta name=”description” content=”Learn how to optimize your website with this basic SEO lesson. Your first steps for on page optimization.”>

3. Keyword tag – These days it seems most search engines ignore this once overused meta-tag. You still may want to put in a few keywords or KWP (maybe 3 or 4) in this tag. Again, make sure they fit the page. <meta name=”keywords” content=”SEO, SEO lesson, search engine optimization”>

4. Content – Now this is where you write about the subject. Carefully using the keyword or phrase throughout the content without making it read like it was an SEO company who wrote it all. Search engine optimization should be implemented in a way that leaves the content read naturally by the visitor, yet attract the search engines to the phrase you are targeting for that page.

5. File name – Your file name and folder name matters! Use the keyword or phrase within either or both when possible. Do not use spaces or underscores for these names, you can use a dash – to break up words for readability. Such as http://www.airevilo.com/medford-sem-workshop.htm 

6. Linking – Link to other pages within your site using the keyword or phrase as the anchor text*. This will let the search engines know what that page is going to be about. An example of an anchor text would be Medford SEO workshop - as you can see that links to a page that is about the subject mentioned in the anchor text.

Definitions for words used above.

keyword phrase – a serious of 2 or more words that make up a phrase that describes what the subject is and it what you are targeting searches with.  KWP for short.

SERPS – Search Engine Results Pages – see SERPS on Wikipedia

Anchor Text – The word or words used to click on a hyperlink. These are the visible words rather than just a web address.

Getting your site or client sites to rank in the major search engines can be quite the task without the proper knowledge. Let us show you starting from the basics, how to optimize your site to rank on major search engines. We will have an all day workshop for up to 15 people in March 2009

The cost for this all day workshop is $499 (see current pre-registration price) and includes materials and catered lunch. Because of the small size, we will be able to personalize the teaching to fit the attendees needs. Be sure to fill out the questionnaire to the best of your ability, so that we can provide you with the most efficient and educational event.

This workshop has been designed for those with the basic knowledge of html or other website language. If you do not already manage or design websites this may not be for you.  If you have a website you want ranking better or you have client websites to optimize, then this SEM workshop is for you.

Serving Southern Oregon including Medford, Phoenix, Central Point, Ashland, Jacksonville, White City and Talent.