Search engine optimization covers two major areas – On-page and off-page. Off-page optimization can also be covered in search engine marketing.

 

On page optimization encompasses the page items that would give the search engines the information needed to determine what the page is about. This is were you need to figure out the keyword or phrase that will be targeted for the page. Remember, each page can and should be optimized for different keyword phrases, so don’t try to make your homepage fit every keyword  phrase you are trying to rank for.

 

The major on-page items are meta-tags such as title and description and content tags such as headers (h1,h2,..), font options such as strong or bold, keyword placement and density. Important items such as on page anchor text for related pages or sites give the page strength or authority.

 

Off-page optimization can be everything from proper incoming anchor text and links, articles, press-releases, forum links, directory listings, social media sites, auction sites, and more. These items are not always under your control and are not all equal.

March 2, 2009 · Posted in SEO  
    

SEO Workshop price

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Don’t miss out! If you were debating whether or not you could afford the SEM / SEO Workshop – you can’t afford to miss it.

We are offering $100 off for those who preregister by March 11th. That is a 20% savings on a SEO workshop that could be your key to getting your site in the top 10 or even the #1 spot on search engines.

SEM SEO Workshop 

SEM SEO Workshop

How many sales or how many visitors would it be worth for you to come? If you could get five keyword searches to rank in the top ten vs. the 4th or 5th page how many more customer do you think you would reach?

If you increase your online sales by 10% would it be worth the investment? What if you could increase sales by 100%?

For one of our sites if we could increase sales of one item to sell 1 more  a month, that would be worth it – so what will it take for you to see a return on your investment?

February 25, 2009 · Posted in SEM